When looking to create a lasting impression with your customers, it pays to have pharmacy marketing materials to rely on.
While a strong online pharmacy marketing plan can help you find customers and target them with specific communications, it lacks the ability to create a more prolonged memory. Pharmacy marketing materials can be used to give your customers something tangible to experience before, during and after their experience with your pharmacy.
Pharmacy marketing materials are key to the best advertising ideas and promotional products. Learn from these 7 examples of powerful marketing materials.
Flyers and Pharmacy Advertising Ideas
One of the most obvious forms of pharmacy marketing materials are the physical flyers and advertisements you are probably already using. These can be extremely successful when done right. If you struggle to see an ROI from pharmacy advertising, there are a few things you can do to improve.
- Placement: Make sure your advertisements are placed in very specific, targeted locations such as community boards, libraries and other specific community locations.
- Specific Offer: Advertise a specific offer on these flyers so your audience knows what to expect and you know exactly which advertisement brought a customer into your pharmacy.
Pharmaceutical Promotional Products
Promotional products are great for pharmacy promotion at local community events. Having something to hand out such as a water bottle, pill sorter or other branded promotional product can be a great way to leave your pharmacy in their mind. Make sure to choose a product that you know your customers will use and is related to health if possible. Nobody needs another keychain or stress ball.
Direct Mail Pharmacy Marketing Materials
Mailing pharmacy marketing materials is still an excellent way to reach your customers in a very targeted way. The rules for direct mail are the same for flyers and other advertisements. Make sure you target specific homes and that you create an offer unique to that direct mail campaign.
Once possible offer you could include in your pharmacy advertising ideas is a free guide to visitors of your independent pharmacy. Providing information to your customers is a great way to set you apart from larger chain pharmacies. Choose a topic that your customers often have questions about such as flu season safety, immunizations or anything else they may be interested in and create a helpful guide.
Increasing sales once your customers are in the store comes down to drawing their eyes and their interest to your highest margin items or short-dated Rx. In-store displays are a great way to promote these items.
Once your customers have made their purchases and leave your pharmacy, you want to make sure you stay on their mind for the next time they need medications. One way to do this is through well branded packaging. Create bags and labels that clearly display your independent pharmacy brand so you stay top of mind.
Another pharmacy marketing material that your customers could leave your pharmacy with are information packets. Similar to your free guides, these information packets can get more specific by offering information on the specific medications they’ve purchased. Choose some of your most popular pharmaceuticals and put together a colorful one-page guide or larger information packet to help your customers with any usage questions or concerns they might have. They’ll thank you for the added service and remember you in the future.
Independent pharmacy marketing ideas really come down to two things – providing great customer service and staying on your customer’s mind. With the right pharmacy marketing materials you can do just that.
If you’re looking for more pharmacy marketing materials ideas, check out our guide “The 7-Step Blueprint To Get Customers To Switch To Your Independent Pharmacy.”