Small Business Saturday is only a week away! Next weekend millions of shoppers will go out looking to support local businesses. Having a few pharmacy marketing ideas for Small Business Saturday will ensure they end up at your store.
If you’ve never experienced a Small Business Saturday or aren’t sure of the benefit, the opportunity is significant. Last year, 112 million shoppers participated and spend $15.4 billion at small businesses like yours.
To help you take full advantage of the day, here are some independent pharmacy marketing ideas for Small Business Saturday.
Register on the Shop Small Map
American Express provides a map that allows shoppers to search for participating businesses in their area. If you are an American Express merchant, you can register your pharmacy on the Shop Small map.
There are several benefits to getting your free listing. The most obvious is to ensure Small Business Saturday shoppers find your independent pharmacy. The second is to allow other participating businesses to find you. More on that later.
Use Pharmacy Marketing Materials
We’ve talked before about the importance of having quality pharmacy marketing materials to help push your pharmacy promotion ideas. Creating simple materials that help promote Small Business Saturday is a great way to let people know.
Luckily, American Express also provides free promotional materials to help your pharmacy marketing ideas. The Shop Small Studio can help you easily create social media posts, website badges, email templates, custom posters, event flyers and save the date mailers.
Make it An Event
Your customers should be excited about coming to your independent pharmacy during Small Business Saturday. Instead of simply capitalizing on the increase in traffic you’ll see, make it feel like a special event for your customers. Here are a few unique pharmacy marketing ideas to create more buzz at your store:
- Hold a Contest or Giveaway: Enter customers into a drawing for a special prize or give a small gift to everyone who makes a purchase.
- Run Special Promotions: Promote special deals you can offer, especially on discounts you’ve received from overstock or short-dated Rx.
- Extend Your Hours: If you usually have limited hours or aren’t open on Saturdays, make sure to extend your hours for the entire day.
- Create a Facebook Event: Promote all of your special pharmacy promotion ideas in a Facebook event to generate increased interest.
Promote Pharmacy on Social Media
In addition to creating a Facebook event, there are many other ways you can use social media for unique pharmacy marketing ideas.
Consider completely rebranding your social media to fit the event. The Shop Small Studio includes templates for profile pictures, cover photos, social posts and more. Also be sure to include the hashtag #SHOPSMALL with every post you send.
Partner with Neighborhood Champions and Other Small Businesses
Another way to get involved with Small Business Saturday is to work with other businesses and Neighborhood Champions.
Neighborhood Champions are registered through American Express to rally small businesses, organize community events, distribute free Shop Small merchandise and be the overall champion of the community’s Small Business Saturday. You can search for your Neighborhood Champion to get info about community events and promotions that you can get involved in. If your neighborhood doesn’t have one, consider signing yourself up.
Joining these events also gives you an opportunity to meet with other local businesses and look for different ways to support each other, such as a cross promotion or event.
Finding independent pharmacy marketing ideas for Small Business Saturday isn’t difficult. By putting in a little time and effort you can take what will be a natural bump in pharmacy customers and turn it into a major boost for your pharmacy’s profits.
If you’re interested in pharmacy marketing ideas you can use year round, check out our guide “The 7-Step Blueprint To Get Customers To Switch To Your Independent Pharmacy.”